Privacy Policy

Dinotopia (“we,” “us,” or “our”) operates the website at www.playdinotopia.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase through our booking partner. By using the Site, you agree to the terms of this Privacy Policy.

Information we collect

• Contact form information: When you submit a question, party inquiry, membership request, or careers application through our Site, we collect the name, email address, phone number, and any details you choose to provide.
• Booking and purchase information: Day passes, party bookings, gift cards, and memberships are processed through our ticketing partner, Roller. When you complete a purchase, Roller collects the information required to fulfill your order (name, contact details, payment information, waiver acknowledgments, and party details). We receive the transaction and contact details needed to honor your booking.
• Analytics and usage data: We use Google Analytics and similar services to understand how visitors use the Site. This includes your IP address, browser type, device type, pages visited, time spent on pages, and referring website.
• Advertising data: We use Google and Meta advertising tags (pixels) to measure the performance of our marketing campaigns and to show relevant ads to visitors who have interacted with our Site. These services may set cookies or use similar tracking technologies.

How we use your information

• Respond to your questions, inquiries, and applications.
• Process and confirm bookings, waivers, and purchases.
• Send booking confirmations, reminders, and important park updates.
• Improve the Site, attractions, and customer experience.
• Measure advertising performance and deliver relevant promotions.
• Comply with legal obligations and protect our rights.

Third-party services

We work with trusted service providers who process data on our behalf. Their privacy practices are governed by their own policies:

• Roller — ticketing, checkout, and booking management. See Roller’s Privacy Policy.
• Google Analytics — website analytics. See Google’s Privacy Policy and Google Analytics Opt-out.
• Google Ads & Meta (Facebook/Instagram) Ads — conversion measurement and remarketing. See Google’s Privacy Policy and Meta’s Privacy Policy.

Children’s privacy

Dinotopia is designed for families with children, but the Site is intended for use by parents and guardians. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. If you believe we have inadvertently received personal information from a child under 13, please contact us and we will promptly delete that information.

Cookies and tracking technologies

The Site uses cookies and similar technologies to remember your preferences, understand how visitors use the Site, and support our advertising. You can manage or disable cookies through your browser settings. Note that some parts of the Site may not function properly if cookies are disabled.

Data security and retention

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your choices

• Marketing emails: You can opt out of promotional emails by following the unsubscribe link in any email we send.
• Access or deletion: You may request access to, correction of, or deletion of your personal information by contacting us at the email or phone number below.
• Advertising opt-outs: You can manage interest-based advertising through Google Ads Settings and Meta Ad Preferences.

Contact us

If you have questions about this Privacy Policy or how we handle your information, please reach out:

• Email: info@playdinotopia.com
• Phone: (615) 920-3850
• Address: 2291 Gallatin Pike N, Madison, TN 37115