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Privacy Policy

Last updated: November 1, 2026

Dinotopia (“we,” “us,” or “our”) operates the website at www.playdinotopia.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase through our booking partner. By using the Site, you agree to the terms of this Privacy Policy.

Information we collect

  • Information you send us: When you send us a message, request a group visit or field trip, ask for a school donation, or apply for a job through our Site, we collect the details you enter, such as your name, email address, phone number, and message. Job applications also include the résumé and work history you choose to share, which we store securely for our hiring team.
  • Discount codes, texts, and emails: When you request a party discount code or join our text club, we collect your name, email address, and mobile number, along with a record of your consent to receive texts and emails: the wording you agreed to, when you agreed, and your IP address and browser. We use your number and email address to send the verification code, your discount code, and the marketing texts and emails you agreed to receive by requesting the code. We never sell mobile numbers, and we do not share mobile numbers or text-message consent with third parties or affiliates for their own marketing. The providers that send texts for us use them only to do that.
  • Booking, purchase, and waiver information: Day passes, party bookings, gift cards, memberships, and waivers are handled by our ticketing partner, Roller. When you complete a purchase or sign a waiver, Roller collects the information needed for it (such as name, contact details, payment information, waiver details, and party details). We receive the transaction and contact details needed to honor your booking.
  • Analytics and usage data: We use Google Analytics and PostHog to understand how visitors use the Site. This includes your IP address, browser type, device type, pages visited, time spent on pages, clicks and other interactions, and the referring website.
  • Advertising data: We use advertising tags (pixels) from Google, Meta (Facebook and Instagram), TikTok, and GroundTruth to measure how our ads perform and to show relevant ads to people who have visited our Site. When you arrive from one of our ads, we pass the ad's click ID on to Roller's checkout so a purchase can be credited to that ad. These services may set cookies or use similar tracking technologies.
  • Purchases matched to ads: To measure whether our ads lead to visits, including purchases made at the park, we may share contact details from purchases (such as an email address or phone number) with Google Ads. Google matches them in a hashed (scrambled) form to people who interacted with our ads.

How we use your information

  • Respond to your messages, requests, and job applications.
  • Process and confirm bookings, waivers, and purchases.
  • Send booking confirmations, reminders, and important park updates.
  • Send the text messages and emails you agreed to receive, including verification codes, discount codes, and promotional offers.
  • Improve the Site, attractions, and customer experience.
  • Measure advertising performance, including purchases made at the park, and deliver relevant promotions.
  • Comply with legal obligations and protect our rights.

Third-party services

We work with trusted service providers who process data on our behalf. Their privacy practices are governed by their own policies:

Children’s privacy

Dinotopia is designed for families with children, but the Site is intended for use by parents and guardians. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. If you believe we have inadvertently received personal information from a child under 13, please contact us and we will promptly delete that information.

Cookies and tracking technologies

The Site and the services above use cookies and similar technologies, such as your browser's local and session storage, to remember your preferences (for example, an announcement you closed), understand how visitors use the Site, try out different versions of a page to see which works better, carry ad click details through to checkout, and support our advertising. You can manage or delete cookies through your browser settings. Note that some parts of the Site may not function properly if cookies are disabled.

Data security and retention

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your choices

  • Marketing emails: You can opt out of promotional emails by following the unsubscribe link in any email we send.
  • Text messages: Reply STOP to any Dinotopia text to stop receiving them, or HELP for help. Message and data rates may apply.
  • Access or deletion: You may request access to, correction of, or deletion of your personal information by contacting us at the email or phone number below.
  • Advertising opt-outs: You can manage interest-based advertising through Google Ads Settings, Meta Ad Preferences and the Digital Advertising Alliance’s WebChoices tool.
  • Location data: You can limit the location data your phone shares for advertising by turning off location services for apps in your device settings.

Contact us

If you have questions about this Privacy Policy or how we handle your information, please reach out:

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